2023 – 2025
M.S. Marketing Analysis
DePaul University
Chicago, IL
A/B Testing · Marketing Analytics · Consumer Behavior · SWOT · IBM SPSS
Section 02 / Beyond Work
OFF
TRACK
Three degrees and a string of side projects. The playground that keeps the strategy sharp.
Education
03 entries2017 – 2019
MBA — Global Business (Marketing & Operations)
Manipal Academy of Higher Education
Manipal, India
2014 – 2017
BBA — Business Management & Marketing
Birla Institute of Technology, Mesra
Ranchi, India
Key Projects
0301
Launch · A/B
Ford Bronco Product Launch
A/B testing & SWOT analysis identified a 15% new market segment and surfaced consumer-preference insights for stakeholders.
02
Research · SPSS
Walmart × Celsius Energy Drink
Shopper experience analysis with IBM SPSS and Shopper MX. Presented segmentation insights to corporate leadership for nationwide strategy.
03
Growth · Social
Kupid Dating
Partnered with CMOs on sponsorships, ran email campaigns, launched a university event, and grew social presence to 10K followers.